The comprehensive review of Polish business brands was performed by experts of the Leviathan Confederation, Poland’s most influential business organization, representing employers across Poland and the European Union. The choose the recipients of this year’s Business Superbrand titles, bestowed on brands that excel in terms of strength, recognizability, stability, and success, the Confederation’s experts appraised the brands’ market position in Poland, their quality of service and B2B relationships, innovativeness, and CSR efforts.
The leaders of this year’s Business Superbrands ranking included large corporate brands, such as P&G, Ikea, Continental, and the Lotos Group, as well as brands providing services in the “Consulting, Law, HR” category to business clients, where Carpenter Consulting was recognized alongside companies such as Deloitte, EY, KPMG, or McKinsey.
It is incredibly humbling to find ourselves in such remarkable company. Being recognized as a 2020 Business Superbrand is a great honor and we will do our utmost to continue providing the highest level of executive recruitment services across Poland, Lithuania, and Ukraine, where we have spent the past dozen years successfully identifying leaders and leadership talent. Thank you.
Superbrands is an independent organization promoting the idea of brand identity, awarding and presenting case studies of successful brands. Established in 1994 in Great Britain, it is currently present in over 80 countries.
Since 2004, the Superbrands initiative has also been supporting the local economy and Polish entrepreneurship. Every year, the initiative identifies leading business and consumer brands operating on the Polish market.